Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Analytics is the industry standard for tracking, analysing, and reporting site data.
At New World Digital Media, we know that monitoring the traffic to your website can be just as important as the marketing that has gone into the website. With this information, you can tailor your website accordingly in order to make sure you are reaching out to as many potential customers as possible.
The importance of this tool lies in its usefulness in helping you recognise what aspect of your website is failing to draw in the client. For example, if your home page gets a lot of hits, but only a few calls, then perhaps the design or the content of this page needs some work. Or if your gallery page is getting a lot of views but not leading to any new business, then it could be that some new images are needed to showcase some more of your work.
Like any project, a website needs to be periodically updated and worked upon. With Analytics you can track the progress of your site, and make alterations accordingly. This is vital to the growth of your business as it allows you to set yourself targets. For example, ‘In the next month I aim to get X amount of hits on my site, and from these I want to receive Y amount of calls’. You can then edit the website appropriately in order to achieve these goals.
At New World Digital Media, we aim to help you achieve these targets through working closely with you during the design process, and continuing to advise you on the statistics of your website, and how to further develop the marketing aspect of the site.